In a small workshop on the south coast of England, Sven Cycles makes dream bicycles that last a lifetime.
Renowned for their Rohloff touring bikes, gravel bikes, relaxed roadsters and ladies’ city bikes, Sven Cycles; enjoyed and cherished throughout the world.
Every Sven cycle is a work of art, made by craftsmen with a distinctly British sense of pride in its construction and assembly.
This film was made as part of Bloomberg’s “Made” digital series. MADE is a series of short films that focus on craftspeople and their premium wares, all made the hard way. This made-for-social video series was designed for the Bloomberg luxury section, Pursuits, to target readers who not only appreciate fine goods, but are also interested in the stories behind how they are made.